"Very satisfied"

This business helps others survive

OptimaRM offers credit management, sales ledger management and cash collection services to small and medium-sized businesses. The company aims to bring corporate-quality services to small companies which lack the affordable expertise in-house.

The company was started in November 2007. Much of its work involves helping clients manage their cashflow. Julian Llewellyn, OptimaRM's managing director, says that "companies don't put enough focus on their cashflow."

This can cripple small businesses. Many cease trading because clients haven't paid up properly, leaving the business unable to cover its costs.

As Julian explains, OptimaRM helps companies in this situation take "a more proactive approach to ensuring invoices are paid on time." It's no exaggeration to say this can save a business from bankruptcy.

The website

As a relatively new company, OptimaRM uses its website to find new customers. Prospective clients can view full information about the business and even see demonstrations of its innovative online systems.

OptimaRM's website is hosted on a Webfusion hosting package. As Julian explains, he chose this because it offered everything the company needed to build its site.

"It really has been pretty straightforward," explains Julian, who's been happy with Webfusion's service. "We've had no showstoppers at all and every technical question has always been dealt with promptly and correctly."

The website runs on Microsoft Windows, using ASP.NET and Microsoft SQL. Ed Van den Berg is the company's Operations Director with responsibility for web applications. He echoes Julian's comments and has been impressed by the help he's received from Webfusion, saying that "support is good - responsive and helpful."

The technology

OptimaRM's business is underpinned by its web services. Clients can log in to their account online. They can then see information about their company's finances, including projections, risk levels, cash forecasts and much more.

This data is supported by the expert, tailored advice which OptimaRM offers its customers. Technology is only part of the solution for this business, which believes in taking each customer's situation into account before offering advice.

The future

Ed says he is "very satisfied overall" with the service he's received from Webfusion. With aggressive expansion planned for the business, Webfusion will be there, providing a stable platform for the company's website.

What next?

OptimaRM

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